As more people enter the world of freelancing, branding is a bigger buzz word than ever. It’s for this reason that personal branding photography has also grown in popularity.
I’m grateful you’re here on this crazy wild ride with me and I’m so excited to have a medium to share all the ups and downs, tips and tricks, sad times, good times, successes and failures.
Today I would like to talk about a very trendy photo session called personal branding, find out what is it and why it can help you grow.
Can Personal Branding Photography Really Help You Grow Your Business?
You might not realize it, but personal branding photography is an investment and a tool that can help you grow your small business. Why take a chance that people will know what your brand is all about when you can tell them yourself?
You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is as clear as possible.
6 Ways Personal Branding Photos Can Boost Your Business
1. Add compelling images to your website
If you want to grab a website visitor’s attention in an authentic way, you’re going to need engaging photos. They don’t want to see generic stock photos either – they want to know who they might be doing business with. Copy is definitely still important, but people are also very visual, which is why quality photos matter. The photos on your site should serve a purpose and not simply be placeholders.
2. Personalize your marketing material
If you print business cards, leaflets or design any other marketing material to promote your business, it’s important to have professional images that you can incorporate. By adding photos, your brand also becomes more recognizable to clients – an important factor in building trust.
3. Create unique social media content
Social media can give your brand a lot of exposure and adding your photo to some of your posts will help boost your credibility. Social media is personal, which means existing and potential customers need to be able to relate to you. Knowing who you’re engaging with online automatically makes them more trustworthy and believable.
4. Liven up your email signature
An email signature that has a photo automatically stands out more. It also solidifies that you’re a professional who is transparent and confident in what they do. Plus, if you chat to a client over email for several weeks, it makes meeting you for the first time more comfortable and natural because they know what you look like.
5. Send your photo along with guest posts
If you are a blogger for other websites, you should always be adding a professional photo to your bio. A bio photo might be small but it does help create a more consistent and trustworthy online image, especially once you start writing for multiple websites.
6. Enhance your PR efforts
Approaching publications and PR firms about publicity opportunities? Professional branding photos are a must! If you want to position yourself as an expert in your sector, a good photo goes a long way. Plus, a reputable publication or firm will always ask you to send a photo anyway. When you take your business seriously, others will too.
Personal branding photos ensure that you’re showing up professionally and consistently online. It also gives your marketing and content a personal edge that will help you stand out from competitors. A small investment can give you the boost you need to grow your business in a big way.
Carlos Villarreal is a business coach based in San Antonio and here is what he said about his Personal Branding session: I had a photo shoot with Lucero to update my branding photos for my business and these turned out fantastic. I still receive so many compliments on them. Lucero understands the importance of the message behind the photo and that’s why she took some time with me prior to the photo session to understand my outcome. Throughout the photo session, I could tell she was always looking for various scenes to capture the moments I want my clients to see for my business. Lucero is a true professional with an outstanding work ethic and I would highly recommend her to anyone looking to have some world-class photos whether for personal or business branding. -Carlos Villarreal